Sometimes, while we’re surveying our vast empire from a skull-shaped helicopter or cruising the Lower East Side in our stretch Hummer, we think, “Maybe we should give back to the community somehow.”
So imagine our delight when Ogvily NY gave us the chance to create a call-to-action animation for the very worthy non-profit cause, Schools That Can.
It stars a seat.
A simple, unadorned classroom seat that millions upon millions of students sit in every day, every year, everywhere. From that seat, kids can not only dream about their future but take the first steps to realizing their potential.
The point: With quality education, students can go from that humble classroom seat to any seat they can imagine.
“I wanted to approach this piece in a way that would be fun for kids and adults,” Ding said. “I hope it brings back youthful memories of dreaming without boundaries.”
At a time when many educational non-profits are focusing on the failure of schools, budget cuts and high drop-out rates, the Schools That Can video focuses on just the opposite.
“By emphasizing hope and celebrating accomplishment, we can deliver a positive message in an environment too often focused on failure,” said Schools That Can CEO Michael Druckman. “All children can receive a quality education and become all they aspire to.”
Leveraging the power and reach of social networks, the video will run on Twitter, Facebook, You Tube and on the Schools That Can website. The video will also be played for potential donors.
The goal is to boost awareness and support locally and abroad. However, the long-term goal, says Druckman, is to get people involved with their local schools and communities, changing the standards so that “quality education becomes the norm.”
Schools That Can is made up of over 100 district, charter, independent and faith-based schools serving over 35,000 children nationwide. For more information, visit www.schoolsthatcan.org. Or on Twitter at @schoolsthatcan.