Psyop helps brands and agencies connect with consumers and solve business and marketing problems by telling compelling stories and building engaging worlds, using whatever techniques and media are appropriate. Skilled in animation, design, illustration, 3D, 2D and live action production — and seamlessly combining some or all of these — Psyop takes a unique, tailored approach to each and every project.
As put by the Cooper-Hewitt National Design Museum:
“At a time when consumers are bombarded with more messages from more media than ever before, Psyop seeks to win over the hearts and minds of the public through creative content that people willingly seek out and enjoy, especially on the internet, where compelling ads spread via word of mouth.”
Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City. In 2001, Justin Booth-Clibborn joined as a partner, helping the team grow into a global design and production powerhouse. With ever-expanding offices in NYC and LA, the Psyop family also includes production company Blacklist.
Awards
2011
Gold: Animation
LG “Something’s Lurking” Psyop, Young & Rubicam
Silver: Animation
Xbox Fable III “Revolution” Psyop, AgencyTwoFifteen
Cannes
Shortlisted: Film Craft Animation
Xbox Fable III “Revolution” Psyop, AgencyTwoFifteen
Shortlisted: Film Craft Direction & VFX
LG “Something’s Lurking” Psyop, Young & Rubicam
AICP
Honored: Animation
LG “Something’s Lurking” Psyop, Young & Rubicam
AT&T “ A Whole New World” BBDO NY
Honored: Design
Xbox Fable III “Revolution” AgencyTwoFifteen
Honored: Visual Effects
LG “Something’s Lurking” Psyop, Young & Rubicam
In Book: Xbox Fable III “Revolution” AgencyTwoFifteen
Ciclope International Advertising Craft Festival
Gold: Animation/ Best Character Design
Gold: Animation/ Best 3D Animation
Coca-Cola, “The Great Happyfication” Psyop, Wieden + Kennedy
Silver: Animation/ Best 3D Animation
Xbox Fable III “Revolution” AgencyTwoFifteen
Silver: Live Action/ Best Direction
LG “Something’s Lurking” Psyop, Young & Rubicam
Clios
Gold: Direction
LG “Something’s Lurking” Psyop, Young & Rubicam
Shortlisted: VFX
LG “Something’s Lurking” Psyop, Young & Rubicam
Shortlisted: Animation
Xbox Fable III “Revolution” AgencyTwoFifteen
2010
Shortlisted: Animation
California Milk Processor Board, “Medusa,” PSYOP, Grupo Gallegos
California Milk Processor Board, “Sad Princess,” PSYOP, Grupo Gallegos
Michelin, “Evil Gas Pump,” PSYOP, TBWA Chiat Day
UPS Store, “Gladiator,” PSYOP, Doner
Shortlisted: Graphic Deisgn
Electronic Arts, “Dante’s Inferno,” PSYOP, G-Net
Nurofen, “Core,” PSYOP, Mother London
UPS, “Gladiator,” PSYOP, Doner
EMMYS
Won: Outstanding Achievement in Main Title and Graphic Design
Avec Eric, Main Titles, Psyop
London International Awards
Silver: Animation
AT&T “A Whole New World” BBDO NY
2009
Silver Lion in Titanium & Integrated Lions
Haagen Das “HD Loves HB” Goodby Silverstein and Partners
Shortlisted: Film Lions
EMMYS
Won: Outstanding Commercial
Coca Cola, “Heist” Psyop, Wieden + Kennedy Portland
AICP
Honored: Visual Effects
Coca Cola, “Heist” Psyop, Wieden + Kennedy Portland
Honored: Animation
Converse, “My Drive Thru”, Psyop
Honored: Next Integrated Campaign
Haagen Das “HD Loves HB” Goodby Silverstein and Partners
Honored: Graphic Design
HP “Maestro” Goodby Silverstein and Partners, San Francisco
Gold: On Air Commercial
Adidas “Hu Jia”
Gold: On Air Commercial
HP “Maestro” Goodby Silverstein and Partners, San Francisco
Silver: On Air Commercial
Converse, “My Drive Thru” Anomaly, New York
Silver: Music Video
Converse, “My Drive Thru” Anomaly, New York
The One Show
Green Pencil: Haagen Das “HD Loves HB” Goodby Silverstein and Partners
2008
Honored: Graphic Design
Guiness “Dot”, Psyop, IIBBDO, Dublin
Broadcast Design Awards
Lifetime Achievement Award
Silver: Music Video or Short
Coca Cola “Happiness Factory, The Movie” Psyop, Wieden + Kennedy Portland
People’s Choice Award: Best Animated Short
Coca Cola, “Happiness Factory, The Movie”, Psyop, Wieden + Kennedy
2007
Silver Film Lion
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland
AICP
Honored: Visual Style
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland
Honored:Animation
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland
Honored: Graphic Design
MTV HD “Crow”, Psyop
EMMYS
Nomination: Outstanding Commercial
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland
D&AD
In Book: Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland
In Book: MTV HD “Crow”, Psyop
BDA World Gold: Total Package Design Image On-Air
MTV HD “Crow”, Psyop
BDA World Gold: General Entertainment Art Direction and Design
MTV HD “Crow”, Psyop
BDA World Gold: Other Design Applications
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland
Clios
Gold and Silver
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland
Bronze
MTV HD “Crow”, Psyop
The One Show
Bronze: Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland