Operations

Psyop helps brands and agencies connect with consumers and solve business and marketing problems by telling compelling stories and building engaging worlds, using whatever techniques and media are appropriate. Skilled in animation, design, illustration, 3D, 2D and live action production — and seamlessly combining some or all of these — Psyop takes a unique, tailored approach to each and every project.

As put by the Cooper-Hewitt National Design Museum:

“At a time when consumers are bombarded with more messages from more media than ever before, Psyop seeks to win over the hearts and minds of the public through creative content that people willingly seek out and enjoy, especially on the internet, where compelling ads spread via word of mouth.”

Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City. With ever-expanding offices in NYC and LA, the Psyop family also includes production company Blacklist.

Awards

2014

ADC
Merit: Motion, Video Game
“Nightmare: Malaria,” Psyop

2013

ADC
Bronze: Animation
Dishonored “Tales from Dunwall” Prequel Series, ROKKAN

AICP
Honored: Animation
Dishonored “Tales from Dunwall, Chapter One: The Awakening”, ROKKAN

Shortlisted: Animation
MiO “Nosejob”, TAXI NY

Cannes Lions
Shortlisted: Interactive Film
Coca-Cola, “Put On A Smile: The Wearable Movie”, Ogilvy

Shortlisted: Direct Lions
Coca-Cola, “Put On A Smile: The Wearable Movie”, Ogilvy

CLIOs
Gold: Film
Dishonored “Tales from Dunwall, Chapter One: The Awakening”, ROKKAN

Gold: Film
Dishonored “Tales from Dunwall, Chapter Two : The Hand That Feeds”, ROKKAN

Gold: Film
Dishonored “Tales from Dunwall, Chapter Three : In The Mind of Madness”, ROKKAN

Ciclope International Advertising Craft Festival
Silver: Mobile App
Coca-Cola, “Play Fanta: Saving the Source,” Ogilvy

Finalist: Mobile App
Coca-Cola, “The Wearable Movie,” Ogilvy

Silver: Interactive Films
“The Defector,” Fathom Film Group & Jam3

Bronze: Interactive Films
Coca-Cola, “The Wearable Movie,” Ogilvy

Finalist: 3D
JBL, “Ear of the Tornado,” Doner

The Digis Awards
Best in Cross-Platform Non-Fiction
“The Defector,” Fathom Film Group & Jam3

FITC
Best Motion Graphics
“The Defector”, Fathom Film Group & Jam3

FWA
Site of the Day
“Put On A Smile – The Wearable Movie”, Ogilvy

Site of the Day
“Mountain Dew: Living Portraits”, BBDO

Site of the Day
“The Defector”, Fathom Film Group & Jam3

Site of the Day
Play Fanta: Saving the Source, Ogilvy

Mobile of the Day
Play Fanta: Saving the Source, Ogilvy

Game Marketing Awards
Gold: Best Long Format Featuring Promotional Content
Dishonored “Tales from Dunwall” Prequel Series, ROKKAN

2012

Art Directors Club
Gold: Cinematography
Fage “Plain”, Mullen

Silver: Animation
Fedex “Enchanted Forest”, BBDO NY

Bronze: Animation
IBM Winter 2011 Campaign, Ogilvy & Mather NY

D&AD Awards
In Book: Animation
Twinings “Sea”, AMV BBDO London

Spikes 2012
Silver: Film
Bundaberg Red “Catfish”, Leo Burnett Sydney

Bronze: Animation
Bundaberg Red “Catfish”, Leo Burnett Sydney

Bronze: Direction
Bundaberg Red “Catfish”, Leo Burnett Sydney

Bronze: Art Direction
Bundaberg Red “Catfish”, Leo Burnett Sydney

Bronze: Script
Bundaberg Red “Catfish”, Leo Burnett Sydney

The Clio Awards
Gold: Animation
Fedex “Enchanted Forest”, BBDO NY
Twinings “Sea”, AMV BBDO London

Bronze: Animation

Coca-Cola “The Great Happyfication”, Weiden+Kennedy Amsterdam

Shortlisted: Visual Effects

Fage “Plain”, Mullen

IBM “Ahead of Demand”, Ogilvy & Mather NY

AICP Awards
Honored: Animation 
Fedex “Enchanted Forest”, BBDO NY

Shortlisted: Animation
IBM “Ahead of Demand”, Ogilvy & Mather NY
IBM “Split Second”, Ogilvy & Mather NY
Twinings “Sea”, AMV BBDO London


Honored: Design
Fage “Plain”, Mullen

Shortlisted: Design

IBM “Ahead of Demand”, Ogilvy & Mather NY
IBM “Split Second”, Ogilvy & Mather NY
Twinings “Sea”, AMV BBDO London

Norton “Stuff Anthem”, Leo Burnett


Shortlisted: Visual Effects

Fedex “Enchanted Forest”, BBDO NY

Shortlised: Visual Style

Fage “Plain”, Mullen

Cannes Lions
Shortlisted: Animation
Twinings “Sea”, AMV BBDO London

2011

London International Awards
Gold: Animation
LG “Something’s Lurking” Psyop, Young & Rubicam

Silver: Animation
Xbox Fable III “Revolution” Psyop, AgencyTwoFifteen

Cannes
Shortlisted: Film Craft Animation
Xbox Fable III “Revolution” Psyop, AgencyTwoFifteen

Shortlisted: Film Craft Direction & VFX
LG “Something’s Lurking” Psyop, Young & Rubicam

AICP
Honored: Animation
LG “Something’s Lurking” Psyop, Young & Rubicam
AT&T “ A Whole New World” BBDO NY

Honored: Design
Xbox Fable III “Revolution” AgencyTwoFifteen

Honored: Visual Effects
LG “Something’s Lurking” Psyop, Young & Rubicam

D&AD
In Book: Xbox Fable III “Revolution” AgencyTwoFifteen

Ciclope International Advertising Craft Festival
Gold: Animation/ Best Character Design
Gold: Animation/ Best 3D Animation
Coca-Cola, “The Great Happyfication” Psyop, Wieden + Kennedy

Silver: Animation/ Best 3D Animation
Xbox Fable III “Revolution” AgencyTwoFifteen

Silver: Live Action/ Best Direction
LG “Something’s Lurking” Psyop, Young & Rubicam

Clios
Gold: Direction
LG “Something’s Lurking” Psyop, Young & Rubicam

Shortlisted: VFX
LG “Something’s Lurking” Psyop, Young & Rubicam

Shortlisted: Animation
Xbox Fable III “Revolution” AgencyTwoFifteen

2010

AICP
Shortlisted: Animation
California Milk Processor Board, “Medusa,” PSYOP, Grupo Gallegos
California Milk Processor Board, “Sad Princess,” PSYOP, Grupo Gallegos
Michelin, “Evil Gas Pump,” PSYOP, TBWA Chiat Day
UPS Store, “Gladiator,” PSYOP, Doner

Shortlisted: Graphic Deisgn
Electronic Arts, “Dante’s Inferno,” PSYOP, G-Net
Nurofen, “Core,” PSYOP, Mother London

Shortlisted: Sound Design
UPS, “Gladiator,” PSYOP, Doner

EMMYS
Won: Outstanding Achievement in Main Title and Graphic Design
Avec Eric, Main Titles, Psyop

London International Awards
Silver: Animation
AT&T “A Whole New World” BBDO NY

2009

Cannes
Silver Lion in Titanium & Integrated Lions
Haagen Das “HD Loves HB” Goodby Silverstein and Partners
Shortlisted: Film Lions

EMMYS
Won: Outstanding Commercial
Coca Cola, “Heist” Psyop, Wieden + Kennedy Portland

AICP
Honored: Visual Effects
Coca Cola, “Heist” Psyop, Wieden + Kennedy Portland

Honored: Animation
Converse, “My Drive Thru”, Psyop

Honored: Next Integrated Campaign
Haagen Das “HD Loves HB” Goodby Silverstein and Partners

Honored: Graphic Design
HP “Maestro” Goodby Silverstein and Partners, San Francisco

Broadcast Design Awards
Gold: On Air Commercial
Adidas “Hu Jia”

Gold: On Air Commercial
HP “Maestro” Goodby Silverstein and Partners, San Francisco

Silver: On Air Commercial
Converse, “My Drive Thru” Anomaly, New York

Silver: Music Video
Converse, “My Drive Thru” Anomaly, New York

The One Show
Green Pencil: Haagen Das “HD Loves HB” Goodby Silverstein and Partners

2008

AICP
Honored: Graphic Design
Guiness “Dot”, Psyop, IIBBDO, Dublin

Broadcast Design Awards
Lifetime Achievement Award
Silver: Music Video or Short
Coca Cola “Happiness Factory, The Movie” Psyop, Wieden + Kennedy Portland

POP VOX AWARD
People’s Choice Award: Best Animated Short
Coca Cola, “Happiness Factory, The Movie”, Psyop, Wieden + Kennedy

2007

Cannes
Silver Film Lion
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland

AICP
Honored: Visual Style
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland

Honored:Animation
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland

Honored: Graphic Design
MTV HD “Crow”, Psyop

EMMYS
Nomination: Outstanding Commercial
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland

D&AD
In Book: Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland

In Book: MTV HD “Crow”, Psyop

Broadcast Design Awards
BDA World Gold: Total Package Design Image On-Air
MTV HD “Crow”, Psyop

BDA World Gold: General Entertainment Art Direction and Design
MTV HD “Crow”, Psyop

BDA World Gold: Other Design Applications
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland

Clios
Gold and Silver
Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland

Bronze
MTV HD “Crow”, Psyop

The One Show
Bronze: Coca Cola “Happiness Factory” Psyop, Wieden + Kennedy Portland