FedEx “Enchanted Forest”

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  • Love from the Press

    Creativity says:

    “FedEx touts its low emission vehicles and sustainability efforts with a nicely produced spot out of BBDO NY and Smuggler/Psyop. Set in an enchanted forest with a deep-voiced narrator, the spot tells the story of how a shipping giant befriended a forest. Forest backplates were created with live-action with lighting drawn from that, and then integrated with animation.”

    From Motionographer:

    “It’s been five years since Psyop made their mark on the industry with Happiness Factory — the high flying, CG fable that defined a commercial genre they helped to create. If it’s not broke, then don’t fix it, and once more, the studio plays with the textbook devices that make Psyop distinctively Psyop. In their latest work, magical imagery and a wizardry of craft assure that Enchanted Forest stands shoulder to shoulder aside a long line of Psyop classics.”

    Process Imagery