NOTE: This video contains plenty of foul language. Don’t watch it if that sort of thing bothers you.

Eric Kelly works at Church Street Boxing Gym. Ostensibly, he’s a boxing trainer. But his coaching methods have more in common with a seasoned dominatrix than Mickey Goldmill.

He eviscerates his clients with a sharp tongue and physical intimidation. The process is entertaining and weirdly inspiring.

Via ANIMALNewYork.com.