Psyop Dominates the Herbalife Triathlon

Psyop’s Kylie Matulick and Matt LaVoy ran, swam and biked to 1st place wins in their divisions at the 2014 Herbalife Triathlon in LA this past weekend.  But they weren’t alone.  18 Psyopers in total participated in the grueling event at the Torrance Marriott South Bay.

Cally Morton rocked the cycling portion on her stylish cruiser, earning her the Most Beloved Cyclist award (which we just made up).

The full Psyop team:

  • Johnathon Iwata
  • Matt LaVoy
  • Kylie Matulick
  • Luisa Murray
  • Drew Bourneuf
  • Andrew Park
  • Jane Byrne
  • Michael Schlenker
  • Jack Hooker
  • Rafael Zabala
  • Fletch Moules
  • Amanda Miller
  • Rob Walston
  • Cally Morton
  • Rocco Scandizzo
  • Elad Offer
  • Iliana Espineira
  • Jill Gilbert

Kylie, one of Psyop’s original founders, is no stranger to triathlons. She recently beat out 1,000 competitors to nab one of 30 qualifying spots for the Ironman 70.3 World Championship.

Ironwoman Kylie Matulick

This past August 17th, Lake Stevens, Washington, played host to Ironman 70.3 — a 70.3-mile triathlon, the state’s only Ironman-sanctioned triathlon at that distance. The competition consisted of a 1.2 mile swim in in downtown Lake Stevens, a 56 mile bike route through the Pacific Northwest and a cool 13.1 mile half marathon throughout the city.


Over 1,000 individuals from around the nation participated, all hoping to nab one of the 30 qualifying spots for the 2015 Ironman 70.3 World Championship.

Psyop Founder Kylie Matulick was one of them.

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Samsung “#GALAXY11: The Training” most watched ad on YouTube in May

With over 54 million views and rising, “The Training” dominated YouTube’s charts in May, leading AdWeek to declare it the #1 most watched ad for the month.

Crafted for Samsung and Cheil, “The Training” was the first in a series of shorts Psyop created for Samsung’s #GALAXY11 blitz during World Cup fever. For more intergalactic bad-assery, check out “The Match: Part 1” below and stay tuned for more.