Meet our newest Psyoper, Tracey Lincoln! Tracey has signed on to be our resident Social Media and PR guru, and will be helping spread the good word about Psyop.
Born and raised in LA, she’s got a background in entertainment and sports and graduated form Loyola Marymount University. Outside of work, she volunteers as the Marketing Chair for a the Los Angeles Urban League Young Professionals, and quite frankly, is a bit of a social nerd.
…you can find her in the LA office, geeking over likes and shares, and measuring the power of a PR push. Welcome aboard Tracey!
Hey Real-timers! In case you missed it, here’s what happened at the last Psyop Real-time Talk.
On Wednesday, September 17th HUSH Creative Director Jodi Terwilliger talked about how being comfortable with the unknown allows for freedom of creation and freedom from ego.
Psyop’s Kylie Matulick and Matt LaVoy ran, swam and biked to 1st place wins in their divisions at the 2014 Herbalife Triathlon in LA this past weekend. But they weren’t alone. 18 Psyopers in total participated in the grueling event at the Torrance Marriott South Bay.
Cally Morton rocked the cycling portion on her stylish cruiser, earning her the Most Beloved Cyclist award (which we just made up).
The full Psyop team:
- Johnathon Iwata
- Matt LaVoy
- Kylie Matulick
- Luisa Murray
- Drew Bourneuf
- Andrew Park
- Jane Byrne
- Michael Schlenker
- Jack Hooker
- Rafael Zabala
- Fletch Moules
- Amanda Miller
- Rob Walston
- Cally Morton
- Rocco Scandizzo
- Elad Offer
- Iliana Espineira
- Jill Gilbert
Kylie, one of Psyop’s original founders, is no stranger to triathlons. She recently beat out 1,000 competitors to nab one of 30 qualifying spots for the Ironman 70.3 World Championship.
This past August 17th, Lake Stevens, Washington, played host to Ironman 70.3 — a 70.3-mile triathlon, the state’s only Ironman-sanctioned triathlon at that distance. The competition consisted of a 1.2 mile swim in in downtown Lake Stevens, a 56 mile bike route through the Pacific Northwest and a cool 13.1 mile half marathon throughout the city.
Over 1,000 individuals from around the nation participated, all hoping to nab one of the 30 qualifying spots for the 2015 Ironman 70.3 World Championship.
Psyop Founder Kylie Matulick was one of them.
This past Labor Day weekend, Psyop got down and dirty on some backyard BBQs, shopping all the killer sales and savoring the last days of summer. But above all else, Psyop went to town on some tacos.
It’s not just the World Cup that has Psyop excited.
With over 54 million views and rising, “The Training” dominated YouTube’s charts in May, leading AdWeek to declare it the #1 most watched ad for the month.
Crafted for Samsung and Cheil, “The Training” was the first in a series of shorts Psyop created for Samsung’s #GALAXY11 blitz during World Cup fever. For more intergalactic bad-assery, check out “The Match: Part 1” below and stay tuned for more.
Last Wednesday night kicked off the fifth annual Northside Festival in Brooklyn – a seven day long celebration of music, film, art and most importantly, tech.
Psyop nabbed four Shortlist Awards at the 2014 AICPs!
Psyop’s Mountain Dew “Portraits” campaign presented a Finalist Award in the New York Festivals International Advertising Awards for Art Direction in the Film Craft category.
Mountain Dew “Portraits” – Behind The Scenes