Chobani “Survival of the Fruits”

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    Psyop took a walk on the wild side and ventured into Chobani Flavor Country, exploring the exotic characteristics of yogurt like never before. In two documentary-style animations, viewers are taken on a mission to discover the true essence of Chobani, where indulgence is the law of the land and pure ingredients reign supreme.

    Designing an entire kingdom of fruit animals for the two short films was a treat for Psyop, who created realistic scenarios inspired by original characters and in depth transitions for every frame. Taking cues from nature documentaries, Psyop wanted to make these worlds feel as real as the flavors in them.

    “As director, it was very important that we illustrated these stories from the animal’s perspective but in a way that stayed true to the fruits’ qualities,” recalled Psyop Director Borja Peña. “We wanted to produce really vibrant images and push the boundaries of what was expected for the brand. It was a really exciting adventure for all parties.”

    The design team crafted lush, hand painted environments for both films, always with the Flavor’s unique lifestyles in mind. Ambient acoustics from Q Department helped augment the Attenborough inspired voice over and the overall tone of the spots, bringing the piece to life.

    In this world, tasting is believing.

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Chobani “Fruits and Their Mating Games”

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    Psyop took a walk on the wild side and ventured into Chobani Flavor Country, exploring the exotic characteristics of yogurt like never before. In two documentary-style animations, viewers are taken on a mission to discover the true essence of Chobani, where indulgence is the law of the land and pure ingredients reign supreme.

    Designing an entire kingdom of fruit animals for the two short films was a treat for Psyop, who created realistic scenarios inspired by original characters and in depth transitions for every frame. Taking cues from nature documentaries, Psyop wanted to make these worlds feel as real as the flavors in them.

    “As director, it was very important that we illustrated these stories from the animal’s perspective but in a way that stayed true to the fruits’ qualities,” recalled Psyop Director Borja Peña. “We wanted to produce really vibrant images and push the boundaries of what was expected for the brand. It was a really exciting adventure for all parties.”

    The design team crafted lush, hand painted environments for both films, always with the Flavor’s unique lifestyles in mind. Ambient acoustics from Q Department helped augment the Attenborough inspired voice over and the overall tone of the spots, bringing the piece to life.

    In this world, tasting is believing.

    SURVIVAL_HD_110131_00589

    MATING_FINAL_HD_00897

    SURVIVAL_HD_110131_01686

AMC “The Walking Dead: No Man’s Land Cinematic Trailer”

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    Psyop plays ‘Dead’ with AMC and Next Games for “The Walking Dead: No Man’s Land” mobile game

    Psyop teamed up with Finnish game developer Next Games on “The Walking Dead: No Man’s Land,” the cinematic trailer for their upcoming mobile game based on AMC’s critically acclaimed TV series “The Walking Dead.” The trailer premiered at AMC’s The Walking Dead booth at San Diego Comic Con International on July 23 and has already become an online sensation among fans and gamers alike, with conspiracy theories abounding around Psyop’s latest cinematic.

    Developed by Next Games in close collaboration with AMC, the game will feature themes familiar to the TV series, where characters fight for survival in a post-apocalyptic, walker-infested world.

    “We’re huge fans of the show,” commented Psyop Director Marco Spier. “It was important that we created something emotionally engaging for the players, but we wanted to make sure that the essence of the show came through for fans of ‘The Walking Dead’.”

    The scene opens from black to reveal a distressed face of wounded survivor longingly staring behind the camera. We hear an echo of a faint voice singing a melancholy folk song through the room as the camera slowly pulls out through a frozen moment. This moment captures a dramatic pause between the survivors and hints at their back stories, and sacrifices they have to make to survive. Haunting sounds of people’s voices sneak in as the camera travels out of the room.

    The story unfolds as the camera pulls up and out to roof of the building to reveal a herd of walkers coming towards the building. The folk song is overwhelmed by the sounds of walkers and breaks down leaving you feeling hopeless.

    “There’s a moment in ‘The Walking Dead: Season 2’ when the survivors find safety in the fenced in jail. They’re able to stop running and take a moment around the campfire and when Beth sings “The Parting Glass” it was really emotional — in that stillness, that quiet moment, through that song, the other characters had time to think about their experiences and their memories,” added Psyop Director Marie Hyon. “This unspoken moment in the abstract was really powerful for me. We wanted to capture that thought provoking moment, like the calm before the storm.”

    Opting for this frozen approach over something fast paced and hectic also played a large part during the technical aspects of production. Psyop and Next Games created different archetypes for each character in the trailer, and worked with Another World Studios to capture hi-def 3D body scans of the four main survivors. The backgrounds were created in CG using a photogrammetry technique, with photographs taken of an abandoned basement that were art directed to echo a deserted supply room and then enhanced by matte painting. “Similar to the show, a big part of the game is having to choose who you trust to be part of your group. We wanted to create different archetypes of characters – the weak, the companionate, the untrustworthy, the leader,“ commented Hyon.

    “In that moment of escape when one person needs to be sacrificed for the good of the group was important part of the story” noted Spier. “We liked that the story isn’t completely spelled out for you and liked that viewers could watch the reveal as though it were a 3D painting. We wanted to pay tribute to the power of imagination in that regard.”

    “The Walking Dead” story is based on the comic book series written by Robert Kirkman and published by Image Comics. The series tells the story of the months and years after a zombie apocalypse and follows a group of survivors, led by sheriff Rick Grimes, who travel in search of a safe and secure home. “The Walking Dead: Season 5” hits AMC with the mobile game to release for iOS devices mid-season. Until then, stay human.

    For more information about “The Walking Dead: No Man’s Land” please click here.

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House of Marley “The Get Together”

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    Music is a powerful force – it’s a universal language that can stir the senses and provoke emotions. It’s a uniting factor. It’s a story being told.

    Psyop Creative Director Gerald Ding teamed up with The House of Marley to celebrate this ideology in “The Get Together,” House of Marley’s announcement spot for the brand’s latest addition to their line of high end audio systems.

    “We wanted to make a film that characterized music and its effect over people — how one becomes many, how positivity becomes larger and how you can share that growth. Portraying this message was important to me,” commented Psyop Creative Director Gerald Ding. “We wanted to show how a song can bring together friends and strangers alike, and how a good vibe can multiply from one person and grow into a whole block party.”

    The House of Marley team spent six days in Kingston, Jamaica, scouting for the right talent and locations. Each day, eager crowds would follow the crew, buzzing over the film, openly receptive to the message the team was crafting.

    The local actors gladly performed their routines, proudly welcoming the film crew into their neighborhoods, homes and businesses. The story of the local marching band on their way to practice was shot in Maryland. Almost instantly, the sound of the group moving to their own beat and playing their own songs drew a huge crowd from seemingly nowhere. The barber shop owner in Trench Town extended endless humor and hospitality, and in Rose Town, hoards of young children ran beside the crew’s tiny pickup truck, keeping up the pace as the team shot BMX tricks late into the night.

    Using a combination of live action and 2D cell animation defined the spot’s overarching mood and helped illustrate the characters’ imaginations, adding a playful layer to each scenario.

    “We wanted to create an emotional thread between the visuals and how the characters were feeling, and how they imagined themselves,” said Ding.

    For the final touch, Psyop created the stylized look and color pallet of the spot and fine tuned the camera speed to match the film’s mood, ultimately bringing the entire story together.

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