Psyop and Blacklist partnered up for an ambitious mixed media project that combines printer paper, stop-motion and a dash of CG to tell the story of Xerox via Y&R, New York.
Shot in one room over two weeks with a solitary Xerox MFP, Psyop’s Laurent Barthelemy and Blacklist’s Denis “Cisma” Kamioka co-directed the tale of Xerox’s services, technology and expertise through constant movement and playful applications of paper.
It was nearly 75 years ago when Chester Carlson invented xerography for one simple reason: finding an easier way to replicate and share information. Fast forward to today, and Xerox remains true to this heritage: providing simple answers to complex business problems through diverse outsourcing services, innovative document technology and brilliant brain trust of Xerox people.
Behind the Scenes
Watch the Spot
Watch the spot on YouTube.